My professional background
A progression in agencies, with advertisers, and in an international environment.
2025 - present
Communication & marketing project manager | Freelance
Since March 2025, I have been supporting companies in structuring and managing their digital communication and marketing strategy.
I work on cross-functional missions combining strategy, branding, and performance:
Definition of 360° communication strategies (digital, content, acquisition, CRM)
Creation and structuring of brand identities
Management of web projects (SEO, SEA, website redesign, UX)
Implementation of marketing automation workflows
Integration of artificial intelligence tools to optimize performance and personalize customer journeys
Data analysis (KPIs, reporting, continuous optimization)
👉 Objective: to transform marketing actions into measurable growth levers.
2023 - 2025
Project manager | Entrecom
At Entrecom, I had the opportunity to lead 360° communication projects for national brands and investment funds. My role involved orchestrating campaigns that combined branding, digital, and print, ensuring overall coherence.
I coordinated creative and technical teams (graphic designers, copywriters, developers, printers) on a daily basis to ensure the quality and relevance of deliverables. I was also responsible for client relations and budget tracking, which allowed me to establish a lasting climate of trust.
Finally, I conducted strategic monitoring to provide tailored recommendations to meet the needs of each brand, while ensuring adherence to deadlines and production quality.
2022 - 2023
Project Manager | Pragmata
At the Pragmata agency, I supported the PSA Group (Peugeot, Citroën, DS Automobiles) in deploying multichannel marketing campaigns. I was involved from the briefing stage to the coordination of creations and productions, including operational reporting to ensure constant visibility on progress.
I also managed the marketing database, updated and optimized websites, and supervised commercial animations directly related to the dealerships. This position allowed me to develop a rigorous approach to project tracking, balancing operational efficiency and creativity.
August - Nov. 2022
Digital Marketing Manager | Numbr
In this start-up specializing in supporting entrepreneurs, I worked on the management and optimization of digital acquisition channels. I implemented marketing automation, organized client events, and optimized the user journey to streamline the experience and improve conversion.
I managed the company's websites, ensuring their performance and regular updates. Finally, I monitored and analyzed KPIs through detailed reporting, allowing for continuous adjustments to campaigns to enhance their effectiveness.
2021 - 2022
Communication Manager Assistant | Panasonic France
At Panasonic France, I contributed to the development of the brand's digital and e-commerce strategy. I was responsible for Community Management on Facebook and Instagram: editorial planning, content creation, and community engagement.
I participated in influencer campaigns (briefs, talent selection, operation follow-up, performance reviews) and contributed to updating websites and developing the e-commerce platform, particularly on Amazon Market.
My role also included CRM support and coordination with European teams to ensure consistent communication across the entire network.
February - July 2019
Marketing & Sales Officer | Domaine Villa Baulieu
- Market studies and strategic repositioning
- Digitalization of communication
- Operational launch of a new product
- Commercial prospecting
